In an action that will prove we have reached maximum Millennial, Vice is actually debuting a unique Snapchat dating program paid by Match and hosted by Action Bronson. Take a moment to let all those buzzy terms and brand names set-in.
The once a week, 8-episode tv show is named Hungry Hearts featuring lovers going on times which happen to be designed by Bronson himself. Over the course of the mini-series, the chef-turned-rapper will bend their matchmaker muscle tissue while he curates times, provides play-by-play discourse on every trip, and forecasts whether the potential lovebirds will have to the second time.
Hungry Hearts is certainly not Bronson’s first show for Vice. His indulgent internet collection for Munchies – F*ck, that is Delicious – is actually a bonafide success that transferred to Viceland and will be printing a cookbook predicated on dishes through the program. It will come as no real surprise to fans that his times for Hungry minds may also feature a good amount of tasty consumes.
The series premiered solely on Vice’s Snapchat find route on Wednesday, August 30. The mass media company conveyed excitement within opportunity to take part in this brand new style Snapchat offers to writers and creators.
«Vice and Snap have had a fantastic long-term collaboration,» stated Sterling Proffer, svp and head of company approach and development for Vice Media. «We’ve been a Discover partner from time one, and initiating this tv show is actually another way the audience is exploring brand new, imaginative platforms together.»
«the current enthusiasts on Snapchat, and every where else for example, really love Action Bronson,» Proffer persisted. «Making this show was a great way to increase all of our reach on the program and bring a lot more folks inside fold. All of us adored the process to create some thing unique the Shows program.»
Complement has additionally shown interest for the forward-thinking article marketing cooperation.
«The eager Hearts content material is really so relevant to whatever you perform at complement,» said Ayesha Gilarde, Match’s CMO, «therefore it was actually an all-natural fit for our very own brand to-be a part of this program for connecting with singles.»
1st occurrence performers potential pair Dean and Olivia, which struck up a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), and obtain acquainted with one another over sammies from D’Angelo’s Sausage Truck. See a special video right here, due to Billboard. Snapchat people can subscribe to the tv series inside the app.
In terms of whether this brand new style be successful with all the sought-after Millennial industry, the group behind Hungry Hearts has high dreams.
«viewing very first dates is fun,» stated Proffer, «and watching everything with Action is hilarious. Add some meals into the combine, and also you relieve any explanation never to watch the program.»